"Learning to Compete: Transforming Firms in the Face of Radical Environment Change"
/Business Strategy Review, vol. 13(3):62-71, 2002, with Rogelio Oliva
Over the last decade, Latin American economies and companies have witnessed substantial changes as their economies have been reformed and opened to world markets. Firms that have adapted to these changes may have useful lessons to offer to companies in other countries as they face economic transformation and expanding competition.