“Services, Industry Evolution and the Competitive Strategies of Product Firms”
/Strategic Management Journal, 36: 559-575, 2015, (with Michael Cusumano & Steve Kahl)
Read MoreFernando's publications are evidence of a cohesive body of work that tackles "big questions” in management. He strives to publish in highly respected scholarly journals, and to disseminate his findings in top practitioner-oriented outlets.
“Services and the Business Models of Product Firms: An Empirical Analysis of the Software Industry”
/Management Science, vol. 59:2, p. 420-435, 2013, (with Michael Cusumano & Steve Kahl)
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