“Unlimited S.A.”
/Universidad Adolfo Ibanez, No-33373, 1996. Describes the situation and massive commercial challenges of a high-technology start-up in Chile; a provider of interactive multimedia content for the European and US markets.
Fernando's publications are evidence of a cohesive body of work that tackles "big questions” in management. He strives to publish in highly respected scholarly journals, and to disseminate his findings in top practitioner-oriented outlets.
